How the French designer is defining the look of the moment
Je m’appelle Simon, j’aime le bleu et le blanc, les rayures, le soleil, les fruits, les ronds, la vie, la poésie, Marseille et les années 80. (Jacquemus, bio on Instagram)
Jacquemus is hard to resist. Either you have already fallen for his sophistically draped dresses or it was the designers’ natural, boyish personality that opened your heart. Simon Porte Jacquemus launched his label „Jacquemus“ at just 19 years old, without any professional training in fashion design. The most important inspiration to him is his mother, who died unexpectedly when he has just moved to Paris to enter the fashion world. He named his label after her maiden name. His collections are characterized by memories of his childhood on the french countryside: the summer, the seaside, fruit, music and the french „savoir vivre“. Simon is not just doing clothes, he „does stories“ as he puts it himself in an interview.
His SS18 collection „La Bomba“ inspired this summer’s fashion intensely. Effortlessness, a feminine, elegant silhouette paired with refreshing playfulness and a bit of irony are shaping this year’s summer look. Sandals which look like you are balancing on juicy lemons meet dramatically oversized straw hats and spaghetti straps. The female body is embraced by flowing and delicate materials and the colors are best paired with a good summer tan from plucking strawberries in the garden of a land house. It is not only a look we are craving for, it’s a whole world in itself that Jacquemus is creating, always with a cheeky hint not to take life too seriously. Check out his infamous micro purses, then you know what I mean. Together with the summer collection Jacquemus launched a beautifully shot one-take film which brings this summer’s aesthetics on point.
The FW18/19 collection „Le Souk“ was inspired by moroccan culture and colors. Delicate knitwear meets voluminous robes and caftans. At the end of the show, Simon announced that he will be launching a menswear line soon. Looks like Jacquemus’ season is here to stay. Here are some pieces to create the Jacquemus-look in a sustainable way:
Text: Naomi Bechert, May 18th 2018
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