French brand Veja is making sneakers fly
French brand Veja knows how to put the summer into summer. They’ve launched a collaboration with Deyrolle, a French brand known for its educational charts. Fit for summer we’re not looking at dinosaur bones or the human anatomy, though. It’s tumbling butterflies all over the classic SDU sneaker. To celebrate the connection between butterflies and the silk-making process the upper material of this sneaker is made from a mix of silk and Lyocell called “Lyo-Silk”.
And as with all the sneakers by Veja it comes from a fully transparent production so that you know what you’r egetting yourself – or your feet – into: The inner sole is made out of organic cotton, the sole is made of wild rubber from the amazonian forest and the entire sneaker is made in Brazil, in the Porto Alegre region.
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