How to – have nothing to hide
A quick guide for a responsible shopping
Initiated after the Rana Plaza Factory collapse in 2013, Fashion Revolution Week is a global movement calling for greater transparency, sustainability and ethics in the fashion industry. Throughout the years the industry has become opaque, exploitative and environmentally damaging. A drastic change is needed because as much as we can love our clothes, they cannot come at the cost of people or our planet. The aim of Fashion Revolution is to unite the fashion industry and start a change. Change the way our clothes a sourced, produced and purchased so that what we wear has been made in a safe, clean and fair way. The #whomademyclothes campaign encourages million of people to ask brands “”who made my clothes” and consequently to ask for more transparency in the supply chain.
For this special week we decided to put together a quick guide summed up in three main questions you should ask when shopping. This will help you to know who made your clothes and how to make better choices.
1.What materials are used? When buying new clothes you should check the material of the garments. Are they organic or recycled? Animal free and vegan raw materials are also important. Also, long lasting products made from high quality materials and produced through skilled craftsmanship are one of a life time investments. They are made to last and consequently have a low environmental impact.
2.To what extent are the materials sustainable? Sustainability is a quite vaste term that has a lot of variations. When you are looking for new items a brand should be able to provide you with this kind of information if asked. An environmentally sustainable production includes a variety of factors from reduced-water-consumption to low-energy-production, non-toxic processing, waste management, the use of renewable resources as well as processing techniques such as recycling, upcycling and cradle-to-cradle.
3.How transparent is the brand? Transparency of a brand is crucial for the consumers. It is a duty of the brand and a right of the consumer to know where the clothes are made, by whom and the working conditions of their employees. A lot of brands are members of organizations such as the Fair Wear Foundation, Made by, the Ethical Trading Initiative or the Business Social Compliance Initiative. All of them support them in their efforts towards building an ethical supply chain while also controlling and evaluating the process.