H&M Sport launches its sustainable collection
“In it for the long run”
When the fast fashion giant H&M combines fashion and sustainability, you can’t miss it! This time the Swedish brand has launched its new Sport collection, which combines modern design with highly functional details and is also made from sustainable materials. Inspired by the nature and positive, strong women, the collection includes a wide range of sports leggings, sports bras, hoodies and tops for training, running and yoga.
The prints and color palette, ranging from shades of green and beige to black, and the overwhelming use of recycled polyester and spandex in every single piece, place the emphasis of the collection on sustainability and nature. The garments feature functional properties such as quick-drying and seamless material for maximum comfort as well as built-in support and practical openings for better air circulation. The designs are fresh, flattering and fashionable – with contrasting stripes, crossed back straps and decorative elements. The result is a truly trendy sports collection that reflects the importance of conscious fashion today.
The collection is available online and selected stores!
Text: Margaux Lombard, January 6th, 2018