H&M launches its fourth “Close The Loop” Collection
When H&M combines sustainability with a modern vintage look
This October, H&M launches the fourth “Close The Loop” denim collection, a limited edition line of sustainable cotton for women, which will be available exclusively online. The collection consists of six pieces, some of which are made of recycled materials from the initiative “Collecting clothing at H & M”. Jeans in three different styles, a midi skirt, a long-legged dungarees and an Oversize jacket, featuring hip designs and vintage flair.
“Inspired by the comeback of vintage jeans on the streets and social media, we wanted to get the charm of the characteristic denim pieces, but give them a modern twist. We are especially excited by the fact that the entire collection contains recycled cotton, “says Ann-Sofie Johansson, Creative Advisor at H & M.
The Close the Loop Denim collection will be launched exclusively on hm.com on 5 October 2017.
Text: Margaux Lombard, September 26th 2017