Natural and organic beauty oils
WHO… Uma was founded by Shrankhla Holecek. She was raised in India, immersed in the knowledge and cultural tradition of Ayurveda and holistic medicine. When she moved to LA for business school, she soon found herself surrounded by misappropriations of the Indian rituals and Ayurvedic practices she had grown up with. Frustrated, she decided it was time to create a line of products with integrity – one that would do justice to her family’s heritage, and its extraordinary legacy of craftsmanship.
DOES WHAT… For centuries, the Uma estate has farmed and crafted the world’s finest organic oils, securing the coveted role of trusted supplier to the world’s most prestigious beauty brands. With Uma Oils, Shrankhla has successfully managed to bridge the gap between manufacturer and consumer by effectively cutting out the middle man. Uma provides consumers with a platform in which to shop and order a vast assortment of face, hair, body, and wellness oils in their purest forms. The idea is that, while we are so concerned with what we put into our bodies, we should be equally wary of what we put onto them—especially given that our skin is our largest bodily organ. This is why Uma oils are a combination of ultra-pure botanicals and time-tested formulas – tailored to address the stressors and ailments we face in the modern world.
…WHERE Located in Chhattisgarh, India, the family-owned farm/factory has long reveled in its reputation as the world’s leading producer of essential oils. All of their botanicals are raised on the 100-acre meadow, which was carefully chosen for its nutritious soil. The dedicated caretakers select only the finest seeds, and nurse their plants through the growing season – making sure to harvest each plant no more than two times before re-planting. While this painstaking process results in a lower yield, it ensures the unparalleled purity and therapeutic benefit of the oils.
AND HOW IS IT ETHICAL… Uma’s sustainable strides are exemplary. In India, trades are typically passed down through the generations. That was, however coincidentally, the case for Shrankhla, and it certainly is the case for many of those working on her family’s land. Full family trees have found work in the fields of this farm, utilizing the skills and expertise passed down over hundreds of years. More than 50 percent of the employees are women, who receive equal pay for equal work. Best of all, though, is the free-of-cost health clinic they built in the village, one that a parent can now bring their child to without missing a full day of work in order to make it to the next nearest hospital, three hours away. Shrankhla has built a company around the core values instilled in her by her family, and, in doing this, she proves that quality need not suffer for ethics. She has a line of fabulously effective products that gives back to both humanity and the earth while helping to heal and nurture both externally and internally. And if we can guarantee one thing, it’s this: one whiff and you’ll be hooked, for good!
Text: Margaux Lombard, September 25th 2017