From RTW to Swimwear
WHO… Mara Hoffman founded her company in 2000, after graduating from Parsons School of Design in New York City. Since then she has developed several lines, among them a Women’s Ready to Wear, a Swimwear, a Childrenswear and a Bridal collection. As the Creative Director and owner of the company, she strongly influences the brand with her own lifestyle, travels and strong feminine aesthetics.
DOES WHAT… Mara Hoffman is known for her historical prints and silhouettes. More recently, she has been focusing on the realization of simple, textural pieces that accentuate the human form, highlighting powerful feminine aesthetics. Hoffman strongly believes in mindful and conscious practices, which are at the heart of the company’s ethos.
…WHERE? With her headquarter based in New York City, Mara Hoffman is growing her “Made in the USA” products, which currently include the entire Swimwear line. She also works closely with – mainly female – artisans in India in order to create sustainable employment that is socially and environmentally responsible.
AND HOW IS THAT ETHICAL? Mara Hoffman was not created as a sustainable brand. However, with its fast growth the company became aware of the impact of fast fashion on the planet and realised the importance of a responsible production. Mara Hoffman revised her production process as well as the sourcing processes in order to become more sustainable and to be able to create ethically made clothes. The company is committed to sourcing eco-conscious and sustainable materials, such as Nylon made from recycled plastic bottles and Polyester made from post consumer recycled polymers. Mara Hoffman also uses cotton certified by the Global Organic Textile Standard (GOTS), Lenzing Tencel, Modal or Rayon made from the pulp of sustainably harvested trees and fabrics bearing the Oeko-Tex® 100 certification. Mara Hoffman supports the CanopyStyle campaign to protect ancient and endangered forests. Responsible manufacturing is also part of the company’s ethos – a close relationship with all suppliers and factories is fundamental to guarantee fair wages and safe working conditions.
Website: Mara Hoffman
Instagram: Mara Hoffman