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Acne Studios

The Swedish brand started with denim and now shows at Paris Fashion Week

WHO… Acne Studios are a Swedish apparel company that was founded in 1996 by Johnny Johansson and Tomas Skoging and a group of friends. Acne is an acronym of Ambition to create novel expressions – the creative collective behind it set out to produce something novel with integrity. It started out with a broad focus on graphic design, film and advertising. Jonny Johansson has no formal background in fashion and learnt from scrap by trial and error. Acne Studios first fashion giving were 100 pairs of jeans, with distinctive red stitching, that they gave away to friends, family members and colleagues. When the company seperated from Acne Film, Acne Advertising and Acne Digital in 2006 and launched its ecommercewebsite acnestudios.com it started to grow into a global fashion house. It now shows women’s and men’s ready-to-wear as part of Paris Fashion Week twice a year.

Acne Studios co-founder Jonny Johannson

Acne Studios co-founder Jonny Johannson

One of the Resort 2016 designs

One of the Resort 2016 designs

… DOES WHAT Acne Studios broke into fashion by getting one of its most common items right: The blue jeans. To this day they manage to marry both, a contemporary take on demin and lasting style. And they make denim that lasts by using quality fabric and excellent craftsmanship. The good quality and craftmanship are true of all of their collections, the lasting style is a matter of taste when it comes to their catwalk offerings. When Acne Studios started to grow into a global fashion brand they also took on the responsibility for an ethical production.In  2008 Acne Studios became a member of the Fair Wear Foundation, an independent, non-profit organisation that works with companies and factories to improve labour conditions for garment workers.

… WHERE? The companys’ headquarters are in Stockholm Sweden – this is where the design decisions are being made. Sourcing and production happen predominatly in the UK, Portugal, France, Italy, Poland and Lithuania as well as in  Turkey, Romania, Bulgaria and China.

AND HOW IS IT ETHICAL? The company is consolidating its supplier base; limiting itself to a selected number of nominated suppliers in China and Turkey and expanding production in Europe. 38% of the company’s most recent fiscal purchasing volume is sourced from factories in countries that are classified as low-risk countries.

LINKS:
wikipedia: en.wikipedia.org/wiki/jonny_johansson
instagram: instagram.com/acnestudios
website: acnestudios.com

Image by Tung Walsh

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