Black Friday is just a Friday
A responsible Black Friday
Black Friday is a tricky topic for us at Fair-a-porter and for the conscious fashion world in general. For a few days my inbox has been exploding with promotions and deals: Asos, Net-a-porter, Levis…and the list goes on. Despite the great offers and deals (let’s not pretend that they aren’t tempting!) this hype has been bothering me for a few years now. And I guess I am not the only one. We definitely are living in an era of mass consumption and fast fashion, the more we buy and consume the better it is. However, this is a lifestyle and idea that I do not share and try not to follow.
Here’s a suggestion: If you shop and buy gifts then do so from small business, emerging designers, women entrepreneurs, artisans, local shops…: Let’s channel as much resources we can to small independent business and not to big multinationals!
Text: Margaux Lombard, 23rd November 2018