Acne Studios goes for a re-launch - Fair-a-Porter

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Acne Studios Blå Konst collection © PR

Acne Studios goes for a re-launch

The new Acne Studios Blå Konst collection

I grew up with a passion for denim. As a teen the first thing I wanted to buy from my first summer job salary was a pair of Acne jeans. I still remember working in Italy during my summer holidays, counting my money and saving part of it for my big purchase, an pair of Acne jeans named “Flex”. To me Acne Studios was an unfailing denim brand ever since the 90ies and that hasn’t changed much until today. But now they are changing – or at least relaunching their entire denim collection. As of yesterday it is called “Blå Kunst” – blue art – and comes with an entirely different concept.  The collection is a personal and creative outcome of what inspires Jonny Johansson, the creative director of the Swedish label. 

Acne Studios © PR

Acne Studios © PR

Acne Studios © PR

 

Acne Studios Blå Konst collection © PR

“We have taken this step because I wanted to create a free space for us, running parallel to our regular collections. This is what Acne Studios Blå Konst will be. Our denim will be like a study, always evolving and moving forward.” says Jonny Johansson. The collection will entirely replace the current Acne Studios denim and will be joined by seasonal collections. The first collection gets its inspiration from the Swedish outdoors and the functionality of the artist’s uniform. You can expect six styles of jeans; one baggy, straight and skinny style for men and the same for women and it take. 

Let’s hope that the new collection is just as covetable as the last one. Their jeans were one of a kind, you would buy them, wear them everyday, wash them once in a while and they would look better the older they got.

 

 

 

 

The new collection Blå Konst is now available in the Acne Studios stores and on acnestudios.com

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