Fair-a-porter began with a grand idea: to change fashion from an anonymous product into a known product by telling its multifaceted story and providing a platform only for those companies that care about transparent and ethical production.
As a fashion journalist and fashion director I work for newspapers like Frankfurter Allgemeine Quarterly, Die Zeit, Süddeutsche Zeitung and magazines like Vanity Fair (if you like you can catch a glimpse of that here). And while I’ve never grown bored with the spectacle of fashion, the boundless opportunities of self-expression it offers, it’s role in shaping culture and the Zeitgeist, I’ve slowly but surely grown annoyed with the way only half the story gets told.
The media’s focus is mainly on the perfection of the fashion designs, the beauty of the models who present it on the catwalk and the designer’s creative vision. It pays hardly any attention to the people who actually produce our clothes with their own hands, let alone the poor working conditions they often have to face. With Fair-a-porter I’ve decided to try and showcase the whole story: Beautiful fashion made by actual people.
I’d love for you to follow this ongoing project here, on Facebook, Instagram, Pinterest and Twitter. And please do drop me a line with any comments or thoughts you might want to share!
Image by Kristin Loschert
Margaux Lombard is a fashion PR expert who oversees Fair-a-porters’ PR and Social Media Strategy. After growing up between France and Italy (Rome), she completed her Masters degree in Political Science and International Relations at Maastricht University. Before relocating to Berlin, she has worked for a PR agency and a fashion luxury brand in London. During her free time, Margaux enjoys going to her yoga classes, reading a good book and traveling. She cares about humanitarian aid and charity. In the long run she would like to combine her Fashion PR experience with fund raising and development.
Kirstin Weppner is the Art Director responsible for the Fair-a-porter design. When she’s not travelling the world to discover the remaining white spots on the global map or discovering new green eateries in her Neukoelln neighborhood, she spearheads Berlin based design studio Cskw and teaches Editorial Design and Typography to her eager students at Berlin designakademie. She likes to keep things simple and knows how to make the most tasty quince jelly.
Michael Braun is part of the Fair-a-porter editorial team. He has a keen interest in music, 60ies vintage and old school as well as high tech sneakers. He curates our Tune of the Week and does our video productions, has his own design studio and divides his spare time between following his favorite soccer team Borussia Moenchengladbach and creating a small T-shirt collection.
Tanita Hecking has been a part of Fair-a-porter almost from day one. Throughout her studies in fashion journalism she also worked in both high- and low brow fashion retail where she has seen a fair share of conventional fashion production. Tanita likes a good leather jacket and has committed herself to finding the perfect one from ethical fashion. She also throws the best Halloween parties in all of West Berlin.
Rose-Anne Clermont is a journalist who’s worked for Der Spiegel and currently divides her time between mict, a Media-NGO that trains journalists in countries in transition and teaching yoga at selected Berlin studios. She hails from Brooklyn, New York, likes the peace and quiet of West Berlins’ Zehlendorf and misses New York almost only on Thanksgiving since decent Tofurkey remains to be a myth in Berlin.
Ludwig Margenberg does the coding for Fair-a-porter and unlike other programmers likes the daytime just as much as the wee hours. When he’s not busy studying computer science in Dresden he likes to improve his Karate. He also knows how to fell trees and had his 2015 christmas tree ready and all done up by mid November.
Kristin Loschert is a photographer who works for a variety of clients, from the likes of Les Chroniques Purple to Brand Eins. She just graduated from Heidi Speckers class at renowned HGB Leipzig and is now back to Berlin. Expect to bump into her in the unlikeliest places – deep in the small towns of Southern Germany or with a bunch of teenage boxers in the former GDR. She never stays put in one place for long. Don’t miss her portfolio.
Daliah Hoffmann is a fashion journalist who covers for various outlets and is working on her first novel. As a true crossfit-fan she likes a good challenge and will outrun anyone on the team without even breaking a sweat. Luckily she’s 0% fanatic and about 99% sweet so no one dislikes her for being the girlboss of sports.