The ultimate guide to beautiful undies
Underwear is an important topic when it comes to clothing because lingerie is directly in touch with our skin and most delicate body parts – this is why we should definitely pay more attention to what kind of products we buy. When I decided to look more into the kind of underwear I was buying I realized it is not that easy to find good, comfortable and sustainable brands. After some research I was able to identify four main labels that I think are worth to check next time you need to buy new briefs & bras.
The brand, based between Denmark and France, is known for its minimalistic designs, affordable prices and sustainable approach. “Sustainable products should not be a luxury” is their mantra. They offer underwear, swim and daily wear for women made from soft fabrics combining a sportive and vintage look. Their basics are made to last and put emphasis on the wearer’s beauty. Their products are developed around raw or ecru colors, which haven’t been dyed or chemically bleached. Beside the softness of the underwear and their comfortability, what I like about the brand is that the designers decide to go without retouching their images to be as natural as possible.
In the same way as her Ready to Wear collection, Stella McCartney uses organic cotton for her lingerie line. Organic cotton makes sense environmentally as well as socially. Not only does it make more efficient use of water, avoids the use of harmful chemicals and keeps soil healthy, organic cotton farming methods promote better social and working conditions for farmers. The collection celebrates femininity and sensuality due to the abundant usage of laces. My favorite one? The pink breast cancer awareness set.
“We lead such hectic and busy lives. I want to offer the world a soothing palette of clothing to comfort and cocoon in 24/7 no matter what the endeavor. Our skin is the largest organ of the body. We should address it with luxurious fabrics every day giving us a platform to feel comfortable to live our best lives.” Susan Beischel, founder of Skin New York
Skin offers great basic underwear with perfect weights and shapes made from ultrafine fabrics sourced from around the world, such as organic cotton and natural materials. Skin New Yorks draws inspiration from the natural world and the collection appeals to the senses with comfortable luxe fabrics and refined lines. The Skin designs fit just about any occasion and can be worn to sleep, to lunch and to go from day to night. What I like best about this brand is the variety of products they offer. You can find any sort of underwear, sleep and home-wear such has robes, pants and t-shirts.
Else is the latest ethical underwear brand that I recently discovered. Based in Istanbul, every piece is hand-crafted in the atelier and is created with exceptional attention to detail. Ela Onur, the founder, was raised amongst the artisans and designers of her family’s lingerie accessory business. Employing modern techniques and using only the finest fabrics and lace, they produce stunning pieces. The comfortable, elegant and effortlessly sophisticated lace make the products wearable for everyday with a timeless feeling. What I like the most about this brand is its aesthetic and harmonious balance of form and function, style and substance, grace and strength.
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